The owner, Sarah, sought to rebrand The Girl Spot Fitness studio, which she purchased in 2020, to attract a more diverse clientele and emphasize LGBTQ and gender identification inclusivity. While retaining the studio's original name, which had been established for 20 years, the goal was to communicate that it was not exclusively for girls. The chosen concept, "The Girl Spot is not just for girls," effectively showcased the studio's LGBTQ-friendly environment. The creative approach highlighted a sense of belonging and community by featuring the friendships, diversity, and family-oriented atmosphere among the studio members, creating a "finding your tribe vibe."
