John Acanfora, owner of the Hard Hat Restaurant Group, initially purchased The Hard Hat in North Haven, Connecticut in early 2004. Over time, he expanded his endeavors by establishing The Hard Hat in Wallingford and acquiring Sam's The Clams in Southington, Connecticut. In 2021, John approached us with the objective of expanding his audience and increasing viewership for all three restaurant locations' social media accounts. Within the first three months, we successfully achieved a significant boost in organic reach, website visits, likes, and overall engagement, averaging a remarkable increase of over 254%. This accomplishment was accomplished through the strategic use of video content and targeted social media posts. Subsequently, we continued to enhance his viewership and brand awareness by creating custom social videos and graphic paid advertisements in the following months.
