Julia's Bakery, a beloved local bake shop in New Haven, Connecticut, aimed to enhance brand recognition and expand its business offerings through social and digital OTT platforms. To achieve this, we proposed the idea of creating mini vignettes in a "how-to" style format, which the owner enthusiastically embraced. Our creative approach involved adopting a tasty social video style while ensuring that it stood out and differentiated itself from the popular Tasty brand. To achieve this distinction, we incorporated hand-designed motion graphics and vectors, presenting quick and easy-to-follow steps in a short and engaging format. This approach allowed Julia's Bakery to captivate its audience with visually appealing content that showcased its unique offerings and positioned it as a standout bakery in the market.
