Sierra Nevada aimed to revitalize their creative video messaging across social media platforms, with a focus on enhancing social media engagement and elevating brand recognition through emotive visual storytelling. I developed a branding concept that incorporated the five senses into the Sierra Nevada lifestyle experience. The final creative successfully showcased the authentic homegrown roots of the Sierra Nevada family, engaging audiences with the immersive Sierra Nevada lifestyle and effectively conveying the brand's dedication to handcrafted, small-batch brewing of the highest quality.
