Henderson Jewelers wanted to emphasize their expertise in handcrafted and custom-designed jewelry, with a focus on engagement, bridal, fine gem, and diamond pieces. To create a romantic atmosphere, I devised a poetry concept, crafting custom script copy that captured themes of love, engagement, and marriage. The resulting creative videos seamlessly combined lifestyle and product visuals with captivating on-screen text, inviting viewers to share their own poetic love stories with Henderson Jewelers' custom engagement jewelry. This unique approach distinguished the brand from local and national competitors, appealing to customers seeking a personalized and heartfelt experience.
Award-Winning Creative
2022 Platinum Hermes Award | Commercial Campaign & 2022 Gold Telly Award | Commercial Campaign & 2022 Gold Telly Award | Craft - Creative Copy
